Video Production Step 3 – Post Production08 Feb
Naples Video Production
Post production also involves editing and can be referred to as that. Once you have all the footage you need it’s time to make sense of it all and piece it together to tell the story.
Editing is much easier since computers took over the process. Editing software makes things much easier to manage and allows for much more powerful editing to take place. Once the footage has been digitized and copied it’s time to start work. I shouldn’t need to mention it, but keep a copy of the original footage somewhere, preferably on an external hard drive or somewhere separate. Mistakes happen. It’s easier to redo an edit that have to redo the whole shoot.
When editing the footage, bear in mind the overall goal of the piece and the intended audience. Don’t be tempted to overdo the special effects, transitions or be too fancy. To begin with, keep it simple, you can always add embellishments later if you need to. It’s easier to add effects than take them away, so reign in your enthusiasm and be conservative to begin with.
The technical aspects of editing involve making the piece title safe, i.e. to make sure it fits within the screen. It can be re-edited for 4:3 or 10:9 after the initial edit is complete. The audio levels also have to be controlled from here. There needs to be a constant level otherwise the audience will pick it up and probably turn off. Titles and credits need to be added too, like the name and title of a speaker in a formal piece, the classic “Two years later” caption in a movie or other text element that needs to feature.
The cut is the most used editing tool there is. It involves cutting from one shot or scene directly to another. Any budding editor needs to get this right before moving on to anything else. The fade is probably the second most popular tool, where one shot fades into another a little slower than a cut.
Insert editing is another technique that an editor needs to know to make interesting videos. It’s where a master audio track is run but visual scenes are cut in as it’s happening. For example, the wedding vows, the audio of the couple taking the vows runs in the background while clips of the family and friends are cut in to see reactions. The scene remains cohesive because of the audio track, but different points of view are explored alongside it.
Editing can also mean dubbing in sound. Often the sound acquired at the shoot isn’t used because of interference, or the difficulty of placing microphones so a technique called “Foley” is used where the sound is dubbed in post production to complete the soundtrack.
So that’s it for our three-part overview of video production. You now have a rough idea of what pre-production, production and post production entails, and the amount of work that goes into making even the most simple video. Hope you found it useful.

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